About Orange Moon

Orange Moon builds competitor-proof brand identities for B2B event companies.

Orange Moon builds competitor-proof brand identities for B2B event companies.

Orange Moon builds competitor-proof brand identities for B2B event companies.

Our clients have built high-performing marketing departments, but they are bumping up against the limits of what their current brand can do. They need a brand identity refresh that makes their value so clear and authentic to their audience that they can increase marketing performance without additional spend.

The Track Record

A proprietary system that makes your event brand competitor-proof.

A proprietary system that makes your event brand competitor-proof.

A proprietary system that makes your event brand competitor-proof.

After working with multi-million dollar event portfolios across the U.S., Europe, and Asia, we developed the Track Record — our system for building brands that consistently outperform the competition.


Brands who outperform the competition go deeper than clean logos and clever copy. They train their teams to relentlessly build new value for attendees, especially when cost pressure makes it easier to just fall back on what worked in the past.

The Track Record gives event brands:

Team training that builds cross-functional buy-in so you outperform your competition

A visual identity that gets your audience to understand and feel the value you deliver

A marketing strategy that grows lead volume without growing spend

Event messaging that cuts through the noise to build audience and consideration

Team training that builds cross-functional buy-in so you outperform your competition

A marketing strategy that grows lead volume without growing spend

A visual identity that gets your audience to understand and feel the value you deliver

Event messaging that cuts through the noise to build audience and consideration

Working With Us

Implementing the Track Record means getting buy-in across departments.

Implementing the Track Record means getting buy-in across departments.

Implementing the Track Record means getting buy-in across departments.

For this reason, we interview potential clients to see if the system is a good fit for your company.

To set up a free 15 minute Fit Call, just send me an email.