Effective Date: 08.04.2026
Orange Moon, LLC ("Orange Moon," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit orangemoon.com or interact with us through related channels, such as our newsletter and industry research reports (collectively, the "Site"). By using the Site, you agree to the collection and use of information in accordance with this policy.
1. Information We Collect
Information you provide directly:
Contact form submissions — name, email address, company name, and any message you send us
Newsletter and research report signups — name, email address, and (if provided) company/title, collected through our email platform
Correspondence — information you share when emailing us or communicating through the Site
Information collected automatically:
Usage data — pages visited, time on page, referring URLs, browser type, device type, and general location (city/region level), typically collected through analytics tools
Cookies and similar technologies — small data files stored on your device to support Site functionality and analytics (see Section 5)
We do not knowingly collect sensitive personal information (such as government ID numbers, financial account details, or health information) through the Site.
2. How We Use Your Information
We use collected information to:
Respond to inquiries and provide information about our services
Send newsletters, research reports, and related updates you've opted into
Understand how visitors use the Site so we can improve it
Maintain the security and proper functioning of the Site
Comply with legal obligations
We do not sell your personal information.
3. Email Communications
If you subscribe to our newsletter or request a research report, your information is stored and managed through our email service provider (Kit). Each email we send includes an unsubscribe link. You may opt out at any time; we will process your request promptly. Note that opting out of marketing emails does not affect transactional or client-related correspondence if you are an active client.
4. Third-Party Service Providers
We use third-party services to operate the Site and our business, which may process personal information on our behalf, including:
Email marketing platform (Kit) — for newsletter and report delivery
Website hosting and infrastructure providers
Google Analytics — to understand Site usage, such as pages visited, time on site, and traffic sources. Google Analytics may use cookies and similar technologies to collect this information. You can learn more about how Google uses data at policies.google.com/technologies/partner-sites, and you can opt out of Google Analytics tracking using the Google Analytics Opt-out Browser Add-on.
These providers only receive the information necessary to perform their functions and are bound by their own privacy and data protection practices. We encourage you to review their respective privacy policies.
5. Cookies
The Site uses cookies and similar tracking technologies, including those set by Google Analytics, to enhance functionality and analyze traffic. You can control cookies through your browser settings, including blocking or deleting them, and you can opt out of Google Analytics specifically as described in Section 4. Note that disabling cookies may affect certain features of the Site.
6. Data Retention
We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, unless a longer retention period is required by law. Newsletter and contact data is retained until you unsubscribe or request deletion.
7. Your Rights and Choices
Depending on your location, you may have rights regarding your personal information, including the right to:
Request access to the personal information we hold about you
Request correction or deletion of your personal information
Opt out of marketing communications at any time
Request a copy of your information in a portable format
To exercise any of these rights, contact us using the information in Section 11. We will respond within a reasonable timeframe and in accordance with applicable law.
California Residents (CCPA/CPRA)
If you are a California resident, the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), gives you additional rights regarding your personal information, including the right to:
Know what personal information we have collected about you, and how it has been used, disclosed, and shared over the past 12 months
Delete personal information we have collected from you, subject to certain exceptions
Correct inaccurate personal information we maintain about you
Opt out of the "sale" or "sharing" of your personal information — Orange Moon does not sell personal information, and does not "share" personal information for cross-context behavioral advertising as those terms are defined under the CCPA/CPRA
Limit the use of sensitive personal information — Orange Moon does not collect sensitive personal information as defined under the CCPA/CPRA
Non-discrimination — we will not discriminate against you for exercising any of these rights
Categories of personal information collected: based on the categories defined under the CCPA/CPRA, we collect identifiers (e.g., name, email address), internet or other electronic network activity information (e.g., Site usage data via Google Analytics), and commercial information you provide (e.g., inquiries about our services). See Section 1 for full detail.
Sources: we collect this information directly from you (forms, email signups, correspondence) and automatically through your use of the Site (via Google Analytics).
Purpose: see Section 2 for the business purposes for which we use this information.
Disclosures: we disclose personal information to the service providers listed in Section 4 for the purposes described in this policy. We do not sell or share personal information as those terms are defined under the CCPA/CPRA.
To exercise your California privacy rights, contact us using the information in Section 11. We may need to verify your identity before fulfilling your request. You may also designate an authorized agent to submit a request on your behalf, subject to verification.
8. Data Security
We use reasonable administrative and technical safeguards to protect personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.
9. Children's Privacy
The Site is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us and we will take steps to delete it.
10. Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. We encourage you to review this policy periodically.
11. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us at: kathy@orangemoon.agency
Orange Moon, LLC
Santa Fe, New Mexico