eTail: Power your growth.
eTail: Power your growth.
eTail: Power your growth.
Problem
Problem
Problem
New competitors were threatening eTail’s category leadership.
New competitors were threatening eTail’s category leadership.
New competitors were threatening eTail’s category leadership.
Before
After
Solution
Solution
Solution
Other retail events focus on hype.
We built eTail’s brand on attendee value.
Other retail events focus on hype.
We built eTail’s brand on attendee value.
Other retail events focus on hype.
We built eTail’s brand on attendee value.
STRATEGY
STRATEGY
STRATEGY
“Power your growth” speaks to retail’s fast-paced, growth-obsessed culture and applies to every benefit eTail offers.
“Power your growth” speaks to retail’s fast-paced, growth-obsessed culture and applies to every benefit eTail offers.
“Power your growth” speaks to retail’s fast-paced, growth-obsessed culture and applies to every benefit eTail offers.
RESULTS
RESULTS
RESULTS
Marketing spend went down.
Marketing spend went down.
Marketing spend went down.
-25% average across 4 US events
-25% average across 4 US events
Rebookings went up.
Rebookings went up.
Rebookings went up.
+12% average across 4 US events
+12% average across 4 US events
Attendance went up.
Attendance went up.
Attendance went up.
+19% average across 4 US events
+19% average across 4 US events
Our Client Said:
Our Client Said:
Our Client Said:
“The impact of the rebrand in terms of people commenting on the brand, taking pictures of the brand, is pretty large.”
“The impact of the rebrand in terms of people commenting on the brand, taking pictures of the brand, is pretty large.”
“The impact of the rebrand in terms of people commenting on the brand, taking pictures of the brand, is pretty large.”
-Amir Sebahat, Marketing Director, eTail
-Amir Sebahat, Marketing Director, eTail
ATTENDEES HAVE Said:
ATTENDEES HAVE Said:
ATTENDEES HAVE Said:
“If I could only go to a single retail conference this would be the one!”
“If I could only go to a single retail conference this would be the one!”
“If I could only go to a single retail conference this would be the one!”
-DJ Smith, Director of Strategy, La-Z-Boy
-DJ Smith, Director of Strategy, La-Z-Boy
THEMES
THEMES
THEMES
We keep the rebrand feeling fresh with a new theme for each event/year.
We keep the rebrand feeling fresh with a new theme for each event/year.
We keep the rebrand feeling fresh with a new theme for each event/year.
REACH
REACH
REACH
We worked with eTail’s US, EU, and APAC offices on this rebrand.
We worked with eTail’s US, EU, and APAC offices on this rebrand.
We worked with eTail’s US, EU, and APAC offices on this rebrand.
