Fixed Income Leaders Summit
Fixed Income Leaders Summit
Fixed Income Leaders Summit
SITUATION
SITUATION
SITUATION
Long the leading event for fixed income, FILS was ready to update their look.
Long the leading event for fixed income, FILS was ready to update their look.
Long the leading event for fixed income, FILS was ready to update their look.
Before
After
Solution
Solution
Solution
We built a logo suite using clean, modern type with marks that work for all use cases.
We built a logo suite using clean, modern type with marks that work for all use cases.
We built a logo suite using clean, modern type with marks that work for all use cases.
REACH
REACH
REACH
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
RESULTS
RESULTS
RESULTS
Marketing spend went down.
Marketing spend went down.
Marketing spend went down.
-25% average across 4 US events
-25% average across 4 US events
Rebookings went up.
Rebookings went up.
Rebookings went up.
+12% average across 4 US events
+12% average across 4 US events
Attendance went up.
Attendance went up.
Attendance went up.
+19% average across 4 US events
+19% average across 4 US events
Our Client Said:
Our Client Said:
Our Client Said:
“This look is much more modern. It looks really smart, we’re very excited.”
“This look is much more modern. It looks really smart, we’re very excited.”
“This look is much more modern. It looks really smart, we’re very excited.”
-Nicholas Dowdeswell, Marketing Director, FILS
-Nicholas Dowdeswell, Marketing Director, FILS
ATTENDEES HAVE Said:
ATTENDEES HAVE Said:
ATTENDEES HAVE Said:
“The most relevant fixed income conference in EMEA.”
“The most relevant fixed income conference in EMEA.”
“The most relevant fixed income conference in EMEA.”
-Raphael Stern, Head of Portfolio Management, Invesco
-Raphael Stern, Head of Portfolio Management, Invesco
