ProcureCon
ProcureCon
ProcureCon
SITUATION
SITUATION
SITUATION
New competition compelled ProcureCon to reestablish its category leadership.
New competition compelled ProcureCon to reestablish its category leadership.
New competition compelled ProcureCon to reestablish its category leadership.
Before
After
Solution
Solution
Solution
We built a custom logotype leveraging circles to create a distinct wordmark.
We built a custom logotype leveraging circles to create a distinct wordmark.
We built a custom logotype leveraging circles to create a distinct wordmark.
REACH
REACH
REACH
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
Fixed Income Leaders Summit runs both in the U.S. and the E.U.
RESULTS
RESULTS
RESULTS
Marketing spend went down.
Marketing spend went down.
Marketing spend went down.
-25% average across 4 US events
-25% average across 4 US events
Rebookings went up.
Rebookings went up.
Rebookings went up.
+12% average across 4 US events
+12% average across 4 US events
Attendance went up.
Attendance went up.
Attendance went up.
+19% average across 4 US events
+19% average across 4 US events
THEMES
THEMES
THEMES
We keep the rebrand feeling fresh with a new theme for each event/year.
We keep the rebrand feeling fresh with a new theme for each event/year.
We keep the rebrand feeling fresh with a new theme for each event/year.
Our Client Said:
Our Client Said:
Our Client Said:
“Orange Moon cares about getting to the heart of what makes a brand work, not just making something look good, but making sure there’s a real idea and purpose behind it.”
“Orange Moon cares about getting to the heart of what makes a brand work, not just making something look good, but making sure there’s a real idea and purpose behind it.”
“Orange Moon cares about getting to the heart of what makes a brand work, not just making something look good, but making sure there’s a real idea and purpose behind it.”
-Angelica Cieslak, Brand Manager, ProcureCon
-Angelica Cieslak, Brand Manager, ProcureCon